Czech car company is going international, a World Championship is a great opprutinity to go global, or at least do a great advertising for the company. Also connecting with Britains TV Car show (popular all over the world) , Top Gear with Jeremy Clarkson commenting on the new Skoda Yeti,
the overall impresion of the new Skoda Car Indursty which has recently modernized their logo
is really shifting from Local (European) to a globaly scaled Company.
Here what Skoda is saying about the Championship, taken from; http://www.skoda-auto.com/COM/about/life/hockey/iihf/Pages/IIHF.aspx
During the 75th IIHF World Championship from April 29 until May 15, the world's top 16 ice hockey nations will play off the successor of reigning champion Czech Republic. Slovakia with the cities of Bratislava and Košice will be hosting the tournament for the first time. Škoda Auto is the "Official Main Sponsor" of this event in the 19th consecutive year.
The continuous support of Škoda Auto has been making a crucial contribution to firmly establishing IIHF World Championships as the world's largest annual winter sports event. This unique long-term partnership has even been awarded a GUINNESS WORLD RECORD for the "longest-lasting main sponsorship in the history of sports world championships" and it stands for a great tradition of reliability at Škoda Auto, which is reflected in every Škoda car. A good reason for the International Ice Hockey Federation (IIHF) to choose Škoda Auto for providing a fleet of 40 cars, which will be accumulating some 250,000 kilometres of smooth service for the 2011 IIHF World Championship – carrying officials, guests and sometimes even the heavy gear of the world's best ice hockey players.
The Organizing Committee is expecting to welcome some 350,000 spectators during the 56 games in Bratislava and Košice. Approximately 700 million viewers in almost 200 countries will follow the 2011 IIHF World Championship in front of their TV screens.
Everybody at Škoda Auto is immensely proud to be part of this fascinating event. We wish the fans from all over the world exciting games and lots of fun.
Hi Michal! I love this whole part about Škoda being an international brand, it makes me rally proud. (The Top Gear video is amazing) Škoda promo campaign during the world ice hockey championship is a nice example of how they transform the brand. Unfortunately, I don't see much connection to the society. Is there any impact on Czech society after Škoda transformed into an international brand?
ReplyDeleteHey Petr, the connection with Czech society is that the brand became much stronger then it was before, in another words it raised the standards of Skoda, the image and the whole brand.
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