What is Meant by Effectiveness of International Advertising?

This blog will examine the effectiveness of international advertising.  The basic idea behind this is to find out how effective is to do advertising for more cultures, trying to reach different target audiences at once. Also it will compare with local advertising, in another words advertising that is aimed at one target audience.

            Examples of international advertising would be companies like: Coca-Cola

, McDonald

, Shell 

and many others.

            Examples of local Ads (from Czech Republic) Kofola

, Chucks Norris spots from T-mobile

, or promotion of local businesses such as newspaper or television, and other different services that are partly limited by the language, different age groups or social levels.

            This topic is very interesting because the ways of approaching people is changing quite quickly. For instance if we look at ads that were ten years ago, still keeping in mind the contrast between international and local advertising. The biggest change is of course related to the Internet and there for viral marketing which is nowadays being largely used.

            All businesses and their approach changed recently due to the economic crises which is still taking part and the marketers and advertising companies doing things differently, the aim is to make as cheap and effective ads as possible, trying to find new ways how to share the idea and sell the products.

            Most popular strategies how to reach people and spent as little money is through Guerilla marketing (cheap and unexpected), Viral marketing (through social networks such as Facebook, Tweeter, Linkedin, MySpace and many other) both of these include high level of creativity and the biggest outcome is shared through the “word of mouth” or involving people by sharing or sending the web links.